A nonprofit fellowship for the creators who reach audiences with a level of trust that traditional media cannot match.
Creators are the new trusted messengers. Support for them has been shallow. We are changing that.
Prosocial information, woven into everyday content.
You keep full creative control. We support with briefs and 1:1 coaching.
We build community and capacity, not ad buys.
A first of its kind Columbia University field study on the persuasion effects of creators.
more effective when everyday creators carry the message.
Effect sizes as large or larger than most any research on political interventions.
We build monthly briefs on timely topics with partners and subject matter experts.
Creators choose a topic and how it fits their voice. Together we find a creative angle.
Creators produce the video. BII provides resources and support throughout.
We review for compliance and fact checking, keeping creative control with the creator.
Creators post to YouTube, Instagram, and TikTok.
We track performance and feed the learnings back into the next brief.
