A nonprofit fellowship for the creators who reach audiences with a level of trust that traditional media cannot match.
Creators are the new trusted messengers. Support for them has been shallow. We are changing that.
Prosocial information, woven into everyday content.
You keep full creative control. We support with briefs and 1:1 coaching.
We build community and capacity, not ad buys.
Join a community of 300+ participants since 2020.
A dedicated researcher, monthly briefs, and coaching shaped around what you are already making.
A small group of creators who learn from each other, with real connection across the year.
Support that goes beyond one video: your IP, your brand, and the business behind your work.
A first of its kind Columbia University field study on the persuasion effects of creators.
more persuasive per video impression when creators who do not usually post about politics carry the message.
Effect sizes as large or larger than most published research on political interventions.
We build monthly briefs on timely topics with partners and subject matter experts.
Creators choose a topic and how it fits their voice. Together we find a creative angle.
Creators produce the video. BII provides resources and support throughout.
We review for compliance and fact checking, keeping creative control with the creator.
Creators post to YouTube, Instagram, and TikTok.
We track performance and feed the learnings back into the next brief.
